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Digital Marketing
Associate Degree
65 Credits
Central Campus (Janesville)

Flexible Learning Options

Numerous classes in this program are offered in one or more of these formats. Learn more.

What You’ll Learn

Tap into your creative talents and learn to tackle marketing challenges when you earn a degree in Digital Marketing at Blackhawk Technical College.

In addition to traditional marketing fundamentals of price, product, placement and promotion, you will learn how to apply these elements to the digital arena through the use of technology, social media, email and other digital media. The program will help you attract and retain customers through thoughtful development of integrated marketing plans, analysis of return on investment, and continuous improvement. 

Here are just some of the practical skills you will be able to take into the workforce:
  • Ability to design and implement effective social media marketing campaigns
  • Understanding of digital marketing strategies to enhance brand visibility
  • Knowledge to improve accessibility and gain website traffic (SEO)

When you complete the digital marketing program you will have a richer understanding of the foundations of the digital marketing landscape and acquire a set of tools to help you digitally create, distribute and promote products and services.

With a Digital Marketing degree from BTC, you will have successfully attained the valuable marketing expertise and credentials you need to be job ready when entering the field of marketing.

Estimated Program Costs & Potential Earnings

Average Wage

$73,788

*based on EMSI Occupational Employment Statistics

Potential Careers

Marketing Assistant
Marketing Specialist
Sales/Marketing Representative
Account Manager
Social Media Specialist
Email Marketing Processor


Career Pathway

Previous education and work experience could qualify for Credit for Prior Learning saving you time and money. Find out more about what may apply to this program.
Digital Marketing
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