Digital Marketing
Digital Marketing
Associate Degree
65 Credits
Central Campus (Janesville)

Flexible Learning Options

Explore MyEdChoice classes. You can attend in-person or online because this option allows you to choose how you attend each class and does not lock you into one format. Learn more about all of our flexible class options here.

Several classes in this program are offered in one or more of the following formats:

What You’ll Learn

Tap into your creative talents and learn to tackle marketing challenges when you earn a degree in Digital Marketing at Blackhawk Technical College.

In addition to traditional marketing fundamentals of price, product, placement, and promotion, you will learn how to apply these elements to the digital arena through the use of technology, social media, email, and other digital media. The program will help you attract and retain customers through thoughtful development of integrated marketing plans, analysis of return on investment, and continuous improvement. 

Here are just some of the practical skills you will be able to take into the workforce:
  • Ability to design and implement effective social media marketing campaigns
  • Understanding of digital marketing strategies to enhance brand visibility
  • Knowledge to improve accessibility and gain website traffic (SEO)

When you complete the digital marketing program you will have a richer understanding of the foundations of the digital marketing landscape and acquire a set of tools to help you digitally create, distribute and promote products and services.

With a Digital Marketing degree from BTC, you will have successfully attained the valuable marketing expertise and credentials you need to be job-ready when entering the field of marketing.

Estimated Program Costs & Potential Earnings

Median Wage


*based on EMSI Occupational Employment Statistics

Potential Careers

Marketing Assistant
Marketing Specialist
Sales/Marketing Representative
Account Manager
Social Media Specialist
Email Marketing Processor

Career Pathway

Previous education and work experience could qualify for Credit for Prior Learning saving you time and money. Find out more about what may apply to this program.
Digital Marketing

Blackhawk Technical College offers a variety of options for students who want to achieve a four-year degree.

Existing transfer agreement


  • Digital Marketing Technology

Additional Program Information

© 2024, Blackhawk Technical College. All rights reserved.