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Tap into your creative talents and learn to tackle marketing challenges when you earn a degree in Digital Marketing at Blackhawk Technical College.

In addition to traditional marketing fundamentals of price, product, placement, and promotion, you will learn how to apply these elements to the digital arena through the use of technology, social media, email, and other digital media. The program will help you attract and retain customers through thoughtful development of integrated marketing plans, analysis of return on investment, and continuous improvement. 

Here are just some of the practical skills you will be able to take into the workforce:

  • Ability to design and implement effective social media marketing campaigns
  • Understanding of digital marketing strategies to enhance brand visibility
  • Knowledge to improve accessibility and gain website traffic (SEO)

When you complete the digital marketing program you will have a richer understanding of the foundations of the digital marketing landscape and acquire a set of tools to help you digitally create, distribute and promote products and services.

With a Digital Marketing degree from Blackhawk, you will have successfully attained the valuable marketing expertise and credentials you need to be job-ready when entering the field of marketing.

Tuition & Potential Earnings

Estimated Tuition Cost

$10,753

Median Wage

$59,300

Based on Lightcast Occupational Employment Statistics

Academic Plan

  • Introduction to Business and Management
  • Introduction to Adobe Illustrator
  • Introduction to Photoshop - Designing and Editing
  • Word Documents
  • Marketing Principles
  • Markup Basics 1
  • Design Basics for Front-end Development 1
  • Content Management Systems 1
  • Introduction to Video - Capture and Edit
  • Introduction to Digital Photography & Color
For course credits and descriptions, visit the Blackhawk Catalog.

  • Intermediate Excel
  • Introduction to InDesign & Layout
  • Advertising and Branding
  • Integrated Marketing Communications
  • Intro to e-Commerce
  • Typography
  • English Composition 1
  • Mathematical Reasoning or Intermediate Algebra with Applications
For course credits and descriptions, visit the Blackhawk Catalog.

  • Accounting I
  • Selling Principles
  • Marketing Research
  • Social Media Marketing
  • Search Engine Optimization
  • Introduction to Graphic Design
  • Speech
For course credits and descriptions, visit the Blackhawk Catalog.

  • Introduction to Project Management
  • Digital Marketing Internship or Marketing Portfolio
  • Marketing Plan Development
  • Marketing Analytics
  • Advanced Graphic Design
  • Introduction to Psychology
  • Microeconomics or Intro to American Government
For course credits and descriptions, visit the Blackhawk Catalog.

Flexible Learning Options

Many courses at Blackhawk are offered in one or more of these formats:

  • In-Person
  • Live Online (synchronous)
  • Online Anytime (asynchronous)
  • FlexLab (in-person when it fits your schedule)

For some courses, we offer a MyEdChoice option, allowing you to choose how to attend each class session. You can switch between online and in-person formats from week to week or even day to day, depending on your needs and schedule. More Information

In Person
MyEdChoice
Hybrid
FlexLab

Get Credit For Your Experience!

Have you acquired relevant education or work experience? You might qualify for credits based on your prior learning.

Start Your Journey to Success Today

Get in touch with an advisor to discuss program details, curriculum, credit transfer options, and financial aid opportunities.

Additional Program Information

Upon successful completion of this program, you will be able to:

  • Develop digital marketing strategies to anticipate and satisfy market needs
  • Create digital marketing content for products, services, images, and ideas
  • Integrate tools and technology for digital marketing initiative
  • Analyze the effectiveness of marketing outcomes
Digital Marketing student at computer in classroom

Highlights

Associate Degree

65 Credits

Beloit-Janesville Campus

6004 S. County Road G, Janesville, WI 53546

Potential Careers

Marketing Assistant

Marketing Specialist

Sales/Marketing Representative

Account Manager

Social Media Specialist

Digital Marketing student in classroom

"Blackhawk helped me pursue my goals by having the accommodations department, so I am able to get the accommodations I need to make sure I succeed."

Samantha Kotlarek

Digital Marketing

Career Pathways

A Career Pathway is a step-by-step plan designed to lead you to career success and advancement.

1

Certificate

2

Associate Degree

University Transfer

Earning a bachelor’s degree has never been more convenient and affordable! We offer a variety of options for students who want to achieve a four-year degree.